Every quarter, Nielsen releases a “total audience” report that provides an overview of the television industry. The latest report showed promising numbers for traditional television, in regards to weekly viewing hours. “When it comes to watching video, total adults spent 86% of their viewing time with traditional television in the fourth quarter of 2016, compared to about 14% for all other screens combined.”
While the use of smartphones and tablets has increased alternate screen viewing by two hours from the previous quarter, television remains stable. The report indicates also indicates promising numbers from Millennial audiences, “among adults under 25, TV is still the dominant screen.” To learn more, read the MediaPost article here.