Monthly Archives: October 2017

Millennials new hack for free TV

Posted by admin on October 24, 2017
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Cord cutting millennials are trying a whole new method of watching TV, one that older generations already knew. Millennials are discovering that they can watch major networks for free when they buy… an antenna. Almost a third of Americans are unaware that local TV is available free but with antenna sales back on the rise, some millennials are embracing traditional TV again. Read about it here

Six-second ads are gaining traction

Posted by admin on October 18, 2017
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Six-second ads are moving from YouTube and expanding across the web. Fox announced this summer they will be adopting six-second non-skippable ads with their digital and on-demand platforms and eventually, even on linear television. A recent Google study found that 9 out of 10 bumper ads drove ad recall and 61% lifted brand awareness. These bite-sized ads will gain real traction across platforms by 2018 and brands are preparing. Read more here

Advanced audience targeting is coming!

Posted by admin on October 09, 2017
DRTV Direct Response Television / No Comments

Advanced audience targeting is coming with the launch of OpenAP. This is great news for brands with niche markets. This audience targeting database will help marketers target the right television viewers in the same ways they are able to target digital audiences. Read more about Open AP here

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