Six-second ads are gaining traction

Posted by admin on October 18, 2017

Six-second ads are moving from YouTube and expanding across the web. Fox announced this summer they will be adopting six-second non-skippable ads with their digital and on-demand platforms and eventually, even on linear television. A recent Google study found that 9 out of 10 bumper ads drove ad recall and 61% lifted brand awareness. These bite-sized ads will gain real traction across platforms by 2018 and brands are preparing. Read more here

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