Planning out your 2018 ad campaigns

Posted by admin on November 03, 2017

Spot spending will be up in 2018 according to forecasts largely due to political. This is important to consider and plan for Direct Response advertising opportunities to lessen in local broadcast, though this could open up spending in cable and syndications. Overall, 2018 will likely see some tougher clearances as we head into the 2018 political season. Read more here

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