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Nielsen Launches ‘Social Content Ratings’

Posted by admin on February 09, 2016
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Nielsen has recently announced plans to expand their digital rating system by launching the ‘Nielsen Social Content Ratings’. The program currently measures TV related conversations across Twitter but will soon include Facebook and eventually, Instagram. “Nielsen’s Social Content Ratings will be the first solution to measure aggregate-level program-related conversation”.

Television content has become a multiplatform media landscape. Nielsen has responded to industry needs by adapting their services to “reflect the total audience across screens and platforms”. By using these measurements, Direct Response advertisers will soon be provided demographics across social media to compliment the viewing numbers already reported by Nielsen.

To learn more, read the Nielsen Press Release here.

Forget Generation X, or even Y. Meet Generation C.

Nielson, the industry’s leader in media research, ratings and data, has a new demographic, dubbed “Generation C,” or Americans 18-34, who are quickly becoming both a challenge and an opportunity for marketers, and redefining media consumption with their embrace of new digital technology.

Gen C makes up only 23% of the US total population, yet they make up 27% of Americans watching video or using social media, and over 30% of Americans using tablets. In fact, Gen C makes up a whopping 39% of all smart phone users in the US.

Gen C, who grew up alongside the growth of the internet, cell phones, social media, and the technology boom, has “taken ownership” of new media, changing the way advertisers and marketers approach them. New technology provides the opportunity for new content and new ways to distribute it, and Generation C knows how to access it better than any other age demographic out there. For us at TM and DR advertising, this means an opportunity to stray away a bit from TV in the future and expand into internet and mobile campaigns, while still using the results driven approach DR advertising requires.

From audio/video to augmented reality, Generation C’s fearless adaptation of new media is “representing both a challenge and opportunity for marketers and content providers alike.”

Read more at Nielsen.com.

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WGN Completes Rebrand & Launches In April

Posted by admin on June 04, 2009
Social Media Direct Response, Uncategorized / No Comments

WGN America

NEW YORK, April 9, 2009  Between Hollywood and Harlem is a place called America. WGN America.

There is more to modern America than the coasts: from Amarillo, Biloxi, Charleston, Daytona, Eugene, Fargo, Greenville, Helena, Indianapolis, Juneau, Knoxville, Lansing, Miami, New Orleans, Oklahoma City, Pensacola, Quincy, Roanoke, Spokane, Terre Haute, Utica, Victoria, Wichita, Xenia, Yuma to Zanesville, WGN America engages the magic of America.

 

With the transition from Superstation WGN to WGN America complete, the new WGN America premieres this month with a new cohesive visual package and sonic presentation that reflects the spirit, diversity and imagination of the American experience. WGN America reaches viewers in towns and neighborhoods throughout the USA, and WGN America’s newly created on-air vision captures this span–from big cities to small towns–with a cinematic picture of the American vista. WGN America is also introducing a new logo, new graphics (including seamless flow show opens and seamless flow billboards) and for the first time, the network has a sonic logo. Read more here.

 

Microsoft Announces Bing

Microsoft announced it will replace “Live Search” with “Bing” as search engine to contend with current competitor Google. They are renaming the search engine in an effort to drive search traffic and have “bing” become apart of search rhetoric. While the name certainly has a ring to it, only time will tell if we will start to “Bing” rather than “Google.”  Read more at New York Times.

Coke Pushes For Pay-for-Performance Model

Posted by admin on April 27, 2009
DRTV Direct Response Television, Uncategorized / No Comments

Getting consumers to pour themselves a nice fizzing glass of ice cold Coke, has never been easier for Coke, that is. Recently, Coke has adopted a P&G favorite, the Pay-for Performance Model for agency work. This model ensures value-based compensation, and is quickly becoming an advertiser favorite. This method allows for agency accountability, when something works, the agency sees some of the profit, if not they only recoup agency expenditures. ROI is coming to the forefront of brand advertising, something the direct response industry has held as a tried and true standard. Read more at AdAge.

WGN America Acquires Entourage & Curb Your Enthusiasm

Posted by admin on April 09, 2009
DRTV Direct Response Television, Uncategorized / No Comments

WGN America

Tribune Broadcasting acquired the off-net series Entourage (six seasons) and Curb Your Enthusiasm (7 seasons) from HBO and Warner Bros. Both series are scheduled to air on all the Tribune stations in 17 markets (including WGN Chicago) and WGN America beginning fall 2010. Both will be scheduled six times per week, airing M-F and one additional run on the weekend.

DR Spending Is Up!

Posted by admin on March 18, 2009
DRTV Direct Response Television, Uncategorized / No Comments

Direct Response television is holding its ground with a profitable 2008, and a prospering 2009. Spending was up 9.2 percent for direct response advertising spending in 2008. Additionally, the most profitable markets were the Hispanic cable TV and Cable TV. Read more at Electronic Retailer Magazine.

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