Your Audience
Through market research and understanding the goals of your campaign, we will develop a plan that will reach your target audience and drive results.
Below are just a few ways we can target your audience:
Age, gender, household income, region, zip code, homeowner, leading-active lifestyle, children in the home, likely in-market for investment products, interest in wellness, likely to purchase certain brands, and the list goes on. We will find what mix will work best for your campaign.
Everywhere
Consumers viewing habits are different based on their lifestyle. We can deliver your video advertisement everywhere from traditional television to online streaming platforms. We will evaluate your target audience, budget, and campaign goals to create the media plan that best mixes these platforms together to bring the most efficiency and ROI to your campaign.
We can deliver your audience through several different platforms including:
National cable, national syndication, regional cable, local broadcast and cable, addressable TV, streaming TV, mobile, OTT (over the top), and social media platforms. Examples of these options include Dish, DirecTV, Hulu, Sling, Roku, Apple TV, Facebook, and YouTube. There are several options to consider and our strength is in our strategy to help you find the best fit for your campaign.
Return on Investment
Our proprietary reporting system, SOAR, measures both offline and online activity to accurately capture and report campaign performance. This allows us to:
- Combine analytics from several sales channels (direct, retail, and online)
- Make quicker, more informed decisions to optimize media buys
- Create custom reports that highlight your key performance indicators
All of this ensures that your campaign will never go “off the rails” with dollars allocated to media that is not producing a measurable result.