“As of the end of 2016, living room TVs still accounted for 92% of viewing time in the US.” The way we watch TV is changing, but TV is still number 1 platform for advertisers. To learn more about the advantages of programmatic TV and why TV is still king for advertisers, click here.
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DRTV Direct Response Television, Mobile Direct Response Advertising, Print Direct Response / No Comments
“DRTV […] gives advertisers two distinct advantages: more time to break through media clutter and remnant media rates that lower airtime costs by as much as 60% or more.” Learn more about how DRTV can help your business! To read the full article on Forbes.com, click here.
Technology / Comments Off on Nielsen Offers A Fresh Perspective on Three Unique Consumer Groups
At Neilsen’s Annual Consumer 360 Conference, an assembly of marketing professionals from industry authors to CEOs gathered to discuss this year’s trends, analyze real time data, and introduce Neilsen’s newest technology solutions. A standout in the 3 day conference held in FL was a session titled “Marketing that Matters,” in which Neilsen explained how Media Moms are the newest tech adapters, Lower Income Targets are increasing, and why we shouldn’t let the Baby Boomers out of our sight just yet.
It’s no surprise media moms have become so tech savvy, with their busy schedules they become more open to technology that makes them more efficient. They also spend less time watching TV, but more time on those gadgets, especially when managing their financial transactions, price checking, or shopping.
Neilsen also argued, “Lower income consumers—those who earn less than $30,000 per year—are a growing segment and now represent about 30 percent of the country’s population. “
Baby boomers still number 80 million, and though the typical demo for this group was 18-49, many are reaching 50, and marketers are realizing this generation is too big and too valuable to let go of. Today, the 50+ age group is about 100 million consumers, and that number is expected to grow 34% by 2030.
Neilsen provided a new perspective on the opportunities these segments represent for marketers, and why they remain important as ever to the success of marketers and brands.You can read more at nielsen.com.
The Super Bowl XLIV is nearly sold out, according to CBS. With a handful of 30-second spots left, this near sell-out is indicative of a potential upswing in the economy and ad spending for 2010. With more marketers looking to enter these coveted, yet very expensive spots, media planners need to be more strategic with DR placements. It will be interesting to see if any DR advertisers make their way into the Super Bowl ad line up, as did last year Cash4Gold. Read more at AdAge.com.