Posted by admin
on March 21, 2017
Last year, advertisers spent over 15 billion dollars on social media campaigns. However, there have been concerns regarding the metrics of some ad measurements. This has led to new measures from these websites, trying to guarantee reliability with their investors. One such method involves metrics backed up by third-party sources. According to Media Life magazine, “Snapchat recently signed with Oracle Data Cloud that will target people based on their offline buys and also allow advertisers to see if their ads are resulting in real-world purchases.”
The advertising budget for social media websites is expected to double by 2021. As a result, these sites are working hard to ensure reliable metrics. To learn more, read the Media Life article here.
Posted by admin
on April 18, 2012
DRTV Direct Response Television
Comments Off on The Social Olympics: Let the Games Begin
Two new social media apps have already been unveiled for the 2012 summer Olympic games. Samsung debuted its “Olympic Genome” app at SXSW earlier this year, and The International Olympic Committee launched the “Olympic Athlete’s Hub” just today. Samsung’s facebook app allows fans to cross-reference their facebook pages (interests, hometowns, etc) with Olympians facebook pages, and discover what they have in common with them. This gives Olympic viewers a new chance to connect to athletes they may otherwise have not followed, or even heard of.
As users connect with more Olympians, they earn points to be used towards how-to videos posted by the athletes, Visa gift cards for merchandise, or even a trip to the next summer games. Samsung says the app tested well, and there is already a pre-registration page up on their website.
The second app to be announced this week comes from the Olympic Committee itself. It won’t run through facebook or twitter, but user’s accounts will be linked to them. Similar to Samsung’s, fans using this app will connect with Olympians and earn points, but will also be to view real time scores, status updates, and even participate in live chats with the athletes through their preferred media.
This is really the first Olympics we are going to see go viral, and these two new apps are the tip of the iceberg. The Olympics is going to be everywhere now, and fans are going to be more connected than ever to the Olympians. At 100 days away, we can’t wait.
You can read more at adweek.com.