Phil founded Tower Media in 1991 to put his pioneering media strategies to work. Since then, he has successfully used direct response advertising to directly drive revenue and profits for a wide range of customers. From selling more than $100 million in long form media for Super-Station WGN to helping Feed the Children grow from a non-profit with humble beginnings to an $800 million charity, Phils entrepreneurial spirit infuses campaigns with longevity and growth.
As a respected member of the Direct Response community, Phil diligently participates in professional organizations to better the industry as a whole. In addition to co-founding Chicago Broadcast Direct, he is a member of the Chicago Association of Direct Marketing, the Direct Marketing Association, Electronic Retailing Association and the Direct Response Marketing Alliance. Phil utilizes his passion and experience in DR to lead others by guest speaking on topics such as Branding with DR and Direct Response in a Multi-Media Environment.
With a background rooted in business, Phil has worked in many facets of multi-media advertising. Before starting Tower Media, he published Real Estate Profile, a weekly advertiser-based newspaper in Chicago. Also, he effectively helped Video Professor, a computer software-training program, generate sales to over 3 million people. Phil holds a Masters Degree from the Kellogg Graduate School of Management.